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Healthfarm is a world leading brand in health, sports and nutrition supplements. Healthfarm found its inspiration and resemblance of core values in the versatile, agile and fit Bollywood actor Shahid Kapoor. Shahid Kapoor is leading the campaign #thodacrazyzaroorihai for the brand. The campaign has been grabbing significant attention on social media. The idea behind featuring Shahid Kapoor is inspired from the character Kabir Singh, who motivates youth and athletes to fight hard, with discipline and make inevitable sacrifices that come their way in achieving fitness goals.
Healthfarm Nutrition is a brand of the Trojan Group, founded in 2019 by Mr. Bhuvan Bhaskar. The CEO and founder Mr. Bhuvan ensures that every client gets pure high quality nutrition that is free of preservatives, colors, artificial sweeteners or allergens. Sharing insights on the collaboration Healthfarm Directors Bhuvan Bhaskar and Karan Bhaskar said “We are delighted to welcome Shahid Kapoor aboard. The recent times have been challenging and have highlighted the need to focus on our health like never before. In such a scenario, we at Healthfarm Nutrition believe that our responsibility is to drive awareness towards various facets related to health. We understand the need for a diverse product range, quality customer service and excellence in delivery. Shahid Kapoor is a perfect blend of hard work and unparalleled skills which aligns with all that we believe in at Healthfarm”.
“He is known to be one of the best dancers in the industry, keeps himself immensely fit, and the youth look up to him. We firmly believe with our vision, Shahid’s persona and influence, together, we can make an impact. We look forward to creating meaningful and exciting campaigns” they added. (Source https://www.aninews.in/)
The brand campaign and association is sure to inspire the young generation to work hard towards their fitness goals and believe in themselves. With its new campaign, the brand is trying to convey that, the road to achieving desired fitness is not always easy and some craziness is absolutely essential to achieve one’s fitness goals in the face of obstacles.
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