Sheru Classic Just Keeps Getting Bigger, Joins ABEC Exhibitions

The year 2016, is turning to be an eventful and an exciting year for the health and fitness enthusiast in India. A few days ago it was revealed that the leading bodybuilding event Sheru Classic is coming back with India’s first ever Pro Bodybuilding. Now while the bodybuilding fans are waiting impatiently for the Sheru Classic, another mega event has been announced. ABEC Exhibitions & Conferences Pvt. Ltd (ABEC) has announced that it will be hosting an international fitness festival in the October of 2016. ABES has also joined hands with Sheru Classic by becoming a majority stake holder. All this was revealed at a Press release in this regards amidst the presence of the COO of ABEC, Manish Gandhi and CEO of Sheru Classic, Sheru Aangrish. Here is a broad view of the event that has raised the curiosity of all the fitness fans in India.

ABEC Exhibitions & Conferences Pvt. Ltd (ABEC), a subsidiary of ITE Group has announced the launch of an International Fitness Festival (IFF), a B2B fitness and wellness expo from 14th to 16th October, 2016 at Bandra Kurla Complex. In addition to the launch of IFF, ABEC has also acquired 51% stake in Sheru Classic, one of India’s leading Pro Bodybuilding show; through this strategic association ABEC and Sheru Classic will take the legacy ahead and will organize an event where international IFBB Pros will be participating along with International Fitness Festival. IFF will showcase the foremost national and international brands that are leading the charge to improve fitness and wellness. The exhibitor profile will comprise Gym Equipment Manufacturers, Food Supplements, Gym Accessories, Gym Technology, Sport Goods and Apparels including other divisions from the Wellness segments; more than 150 brands are expected to be featured at the upcoming expo.

 

“Our aim to grow the existing show portfolio and deliver great results, has led us to launch International Fitness Festival and join hands with Sheru Classic. We are at a pivotal movement where people worldwide are taking steps to change the way they live, work, and play. IFF will provide health and wellness brands, a platform that will display and promote latest technologies, services and facilities and will ensure that the visitors have access to the best services, products and information that promote health and well-being,” said Manish Gandhi, COO & Executive Director of ABEC Exhibitions & Conferences Pvt. Ltd.

After accomplishing a niche in the oil, gas and energy; education; lifestyle; security and protection; hospitality; travel and tourism; building materials and architectural products, IFF will be a new feather in ABEC’s cap.

“Sheru Classic is known in India as the authority in Health & Fitness Industry and holds the distinct achievement of organizing Asia’s first IFBB Pro Bodybuilding show, with our recent association with ABEC, the largest exhibition company in the country we are confident of scaling up the level of our show. We are also looking at expanding our reach internationally. Our plan is to put up a major crowd puller show in 2016 with the focus on incorporating a complete B2B exhibition along with the razzmatazz of an “Expo”tainment. One of our primary objectives is to produce professional athletes in the field of bodybuilding & Strongman from India. We are equally passionate about providing a great exhibiting experience to our exhibitors & visitors alike.” said Sheru Aangrish, Founder & CEO of Sheru Classic.

So what does all this mean ? This means that Sheru Classic 2016 just got bigger. The experience and knowledge of Sheru Classic in the field on bodybuilding and fitness meets the exhibition expertise of ABEC to bring us the best show.